Google Nexus 5, 7, 10 Playground
Digital global campaign
The Results
1B+
Impressions in the U.S.
5 languages
Translated to UK English, German, French, Spanish, Japanese
4 Regions
Picked up by all regional Android marketing teams
The Ask
Q4 2012- turned a :30 web video into full digital campaign
Standard banner concepts, YT Takeovers, Pushdowns, Expandable Units
Creative was picked up by Android Global Teams and translated for: UK, DE, FR, ES, LatAm & Asia
Rich Media for EU in DoubleClick, w/ EU specs
Worked as Art Director with designers to block animation for Flash banners and digital assets.
Turned web videos into full digital campaign
Standard banner concepts, YT Takeovers, Pushdowns, Expandable Units
Produced Rich Media for UK, DE, FR, ES
Over 1 Billion impressions in the US
Web videos running on UK Television
Q1/Q2 Budgets
Web videos: Mars Rover, Italian Cooking, Entertainment
Nexus Lightbox units: Google MediaLabs, and DoubleClick showcase pieces
UX Designer, Art Director, Producer
Worked with and managed designers, animators and developer
QA and delivery in DoubleClick
Leveraged assets from previous campaigns and new web videos