Yahoo Fantasy Football User Generated Contest Tumblr
The Ask
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The Creative
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“We designed the game to have viewers become players and interact with the TV spot to find all the easter eggs that you would have otherwise missed.”
The Strategy
The app was gated for players to Like the Facebook Audi page to access the game, and would click on the YouTube video play button to begin the game. Every time the user played the game on Facebook, there was another Youtube view.
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